One angry dwarf

Sticking it to the man.

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What the system doesn’t see

By Robert Woolf

One angry dwarf Squeezy balls
As a service designer, I often hear stories that don’t align with the brief I’ve been given. It’s not anyone’s fault, it’s often why I’ve been commissioned, but what people say they do (or think they do) often differs greatly from their actual behaviour. For some people, attitudes are more important than facts. If they believe something to be true, for them, it may as well be. However, gaps between perception and reality can be very dangerous for anyone stuck in those gaps, especially if those gaps are not of their making. To bring this…

February 23, 2024

I eat bullies for breakfast

By Robert Woolf

One angry dwarf
“You’ll be hearing from our lawyers.” This was the threat made to me last year (2023) by a 'third-party' chancer who, rather than take accountability for his own bad advice to one of our favourite clients, chose to lash out instead. His advice ultimately led to a breach of trust and our resigning an account we had loved working on.…